One of my very favorite promotional days is slated for Saturday: the 10th annual Dog Days of Summer at AT&T Park. Hundreds of dogs and their humans will be at the park to participate in a pregame parade and costume contest, which you really have to see to believe. Then they get to watch the game from a special "dog zone" in the bleachers, and they go home with a goody bag, which this year includes a bag of dog food, some "party mix" dog treats and a nice black dog bandanna, all supplied by the fine folks of Purina.
Now, I really like dogs. But what’s especially neat about Dog Days is how much a lot of the players like dogs, even bringing their own pooches to the yard that day. You’ll see plenty of them hanging over the rail of the dugout with huge grins on their faces as the dogs parade by, some of them even dressed to resemble those same players.
Representatives from "Late Show with David Letterman" will be on hand from 4 p.m. until the fifth inning to audition candidates for the show’s "Stupid Pet Tricks" segment.
While fans need a special ticket to bring their dogs to the yard, anybody going to the game will enjoy the experience. The first 40,000 humans in attendance will get a fan courtesy of Purina.