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New season, new look
We’re back! The Giants‘ annual media open house had so much interesting stuff, I just had to share it, and that seems like as good of an excuse as any to revive this too-long-dormant MLBlog.
The media open house is an annual event the Giants hold where they invite — duh — the media to learn about AT&T Park improvements, promotions, marketing campaigns and food items that will be prominent in the upcoming season. The event is usually held on the field and in the Field Club, but this year, it was moved to the club level.
Make that the Virgin America Club level. Thanks to an expanded partnership with the San Francisco-based airline, the club level has been rebranded as the Virgin America Club. Flight attendants greeted the media as we went up the escalator to the club level, and the new look of the escalator trumpeted the partnership in a big way. Yep, that’s a mockup of the inside of a Virgin America plane, featuring their signature mood lighting. The lighting (purples, grays, reds) is subtly repeated in various areas of the club level itself.
The Virgin America sponsorship also includes the introduction of “Fly Bye Baby,” the newest member of the Virgin America fleet. It’s an Airbus A320, and Giants games and feature programming will be featured on Virgin America’s in-flight entertainment system. See a photo of the beard-wearing plane here.
The club level also includes the Virgin America Flight Deck, which the Giants describe as a “hip, outdoor club-like environment” behind sections 229-230, overlooking Second and King streets (it’s the same location where Switchfoot performed last year). It will include new seating, the Widmer Brothers Fan Haus bar and two fire pits surrounded by wind screens to create a more protected fan environment.
After covering promotions (including four bobbleheads, two gnomes and two World Series team reunions) and the new commercials, the Giants discussed major capital improvements to the ballpark. First and foremost, the goal with the offseason renovations has been to enhance views, improve traffic flow and create a more open feeling overall. It’s noticeable right away in the main Promenade level concourses.
The overhead hanging signs have all been removed, and the lighting has been improved. They’ve also moved all the food carts wedged behind the lower bowl seating to the opposite side of the concourse, mostly in new nooks created along the outer wall.
It wouldn’t be media day without some bathrooms news, and restrooms along the Promenade level have been reconfigured, with the left-field one getting additional capacity.
A new men’s room behind section 132-133 has what the Giants are calling “Northern California’s best view from a public bathroom,” looking out to the Bay Bridge (and another larger window overlooks MoMo’s, but don’t worry — they’re pretty high up in the wall).
The Bullpen Box, a premium group seating area next to the visitors dugout, is being turned into the Corona Beach Club. It’ll include a small sandy beach, two Adirondack chairs and other beach-themed amenities.
As you may have read previously, another notable change is coming down the left-field line, where the congested narrow bridge near the Coca-Cola Fan Lot is being replaced with a new area spanning the entire width of the Fan Lot. It’s called Ghirardelli Square South and will include a Ghirardelli location plus a full concession stand that will include garlic fries and (I’m told) the popular Sheboygan brats.
Little Giants Park, the mini ballpark in the Fan Lot, is also being renovated to open up the views toward the Bay Bridge and to add a padded left-field wall just like the real park.
Out behind the scoreboard, the upper concessions area has been dubbed Anchor Plaza and will include an Anchor Brewery Tap Room kiosk. We were told that more Anchor Steam beer is sold at AT&T Park than any other location in the world.
Finally, media day wouldn’t be complete without a whole lot of food. Seriously, I think some media members attend the open house just for the food offerings. Some of these are new items; others will be available in new locations. Here’s a sampling (note that many of these selections are presented in mini sizes just for media day, since there are so many choices available):
New seating area opens
Over the past 10 years, the Giants have added a number of additional seating spaces at AT&T Park, including the Dugout and Lexus Box seats behind home plate, the Legends Club in the left-field corner of the Club level, the Bullpen boxes between the dugouts and bullpens, and the Virgin America Loft in the right-field Arcade wall.
But those have all required group bookings, which can be out of reach for a number of fans. Starting with Monday’s homestand opener, however, there’s a new seating area available for the cost of a single-game ticket: the Coors Light Deck.
That won’t be its name for long — KNBR is sponsoring a contest to rename it — but you can find it listed in the ticketing system for the upcoming week under the name “Coors Light Cold Zone.” The area is located in right-center field on the Promenade level, right next to the cable car.
For the price of an Arcade ticket, you can get one of approximately 40 tickets to the
deck, which features 20 premium padded seats lining the wall overlooking the field. The seats are each adorned with the name and number of a Giants legend, from Juan Marichal and Willie McCovey to Duane Kuiper and Kirk Rueter. Behind the seats is a deck area that features two Coors Light beer stands.
As someone who had season tickets in the Arcade for years, I can tell you that the location of this seating area is fantastic for both watching the game and for amenities. Express restrooms (so named because they’re underused and thus never crowded) are located right under the scoreboard area, just a staircase away from the Coors Light Deck seats.
Also under the scoreboard are some of the best concession stands in the ballpark, including a Ghirardelli sundae stand, a Gilroy Garlic Fries stand, Stormin’ Norman’s Fabulous Frybreads (like a funnel cake but a thousand times better) and the legendary Big Guy’s BBQ. Immediately behind the scoreboard, on the Promenade level, is a food court-ish area that includes Crazy Crab sandwiches and the world-famous (or should be) Cha-Cha Bowls.
And it’s a snap to exit (or enter) the ballpark through the less-used Marina Gate, which is closest to the new seating area. Take the ferry to the game and you’ll be dropped off right at that gate.
Sudsy Saturday
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What goes together better than beer and baseball? The Giants held their first Brewfest before Saturday’s game, with the line to get into the Lot D event stretching clear across the Lefty O’Doul Bridge before the Brewfest opened.
Fans attending got a souvenir Giants sampling glass and a punch card good for seven tastings from among the nine participating San Francisco
Brewer’s
Guild craft breweries: The Beach Chalet, 21st Amendment Brewery, Thirsty Bear Brewing Co., Magnolia Gastropub and Brewery, Social Kitchen and Brewery, Gordon Biersch, Speakeasy, Lagunitas Indian Pale Ale and Blue Moon.
Lions ring in busy homestand
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Tuesday was not only the start of a nine-game homestand for the Giants at AT&T Park, it was Chinese Heritage Night, one of many special events slated for the ballpark during the season. Those with special pre-purchased tickets, proceeds of which will benefit local Chinese charities, received a Giants-themed “Year of the Tiger” figurine.
Pregame entertainment featured the always-amazing lion dancers, a video of which is embedded below. Check out Lou Seal having some fun with his new friend partway through the video.
The remainder of the homestand is jam-packed with promotions and special events, including:
Wednesday: Crazy Crab crab feed and Avon Walk for Breast Cancer Night
Thursday: Day baseball!
Friday: College Night and Healthcare Night
Saturday: Brewfest at the Park, Exploratorium Day and Giants cap giveaway
Sunday: Giants skateboard deck giveaway (shown at right)
Monday: Day baseball! Giants stars and stripes T-shirt giveaway
Tuesday: Irish Heritage Night
Wednesday: Senior Appreciation Night, Girls Softball Night with Jennie Finch and San Jose Giants Night
A special note about Monday’s Memorial Day game: Not only is it a day game, but Tim Lincecum is scheduled to make his 100th Major League start against Rockies ace (and no-hitter owner) Ubaldo Jimenez. Best of all, that game is a Giants Dynamic Deal of the Week, with View Level tickets available for just $7. See you at the yard!
Switchfoot rocks the Club
Tuesday wasn’t just Carnaval Night at AT&T Park, it was the first installment of the Giants’ new pregame concert series, this one featuring Switchfoot. Fans purchased special tickets to attend the acoustic set on the Club Level Terrace, and they got their money’s worth, as radio station sponsor Live 105 DJ No Name encouraged all fans in attendance to get ridiculously close to the object of their musical affection.
So enthusiastic was the crowd (even beyond the young woman who kept screaming, “We love you, Switchfoot!” and eventually snapped a tabletop off its pedestal when she stood on it) that lead singer Jon Foreman had to chastise fans for cheering when he announced they were from San Diego — the Giants were taking on the Padres later that evening.
Fun sidenote: When the ballpark opened 10 years ago, what is now the Club Level Terrace was originally a port and cigar bar area. How times have changed.
Below, check out the band performing the title track off their most recent album, “Hello Hurricane,” and take note of fans along the ballpark’s View Level taking advantage of the chance to see a bit of the concert for free:
Lou Seal feels the spirit of Carnaval
The Giants celebrated Carnaval Night on Tuesday, and the pregame entertainment featured dancers and drummers getting into the rhythm of Carnaval (watch video here). Giants mascot Lou Seal couldn’t help but join in, as seen in the video below:
Meet the authors
If you happen to be at today’s game (and you should be — it’s a spectacular day here at the yard) or you’re in the area, stop by the Public House after the game. Jason Turbow and Michael Duca, the authors of the very well-reviewed “The Baseball Codes,” will be there to meet the public and sign copies of the book.
Jason and Michael, friends who were kind enough to give me a copy of their book, spent an enormous amount of time researching the “unwritten rules, protocols and superstitions” of baseball. NPR, The Associated Press, The New York Times and more have all raved about the book.
Taming the elements
Almost six hours after the Giants were able to start their rain-delayed contest vs. the Braves, it’s absolutely POURING here at AT&T Park. But assuming the wet stuff stops before tomorrow night’s game vs. the Pirates (and it appears as though it will), there will be no question the Giants grounds crew will have the field ready for play.
They did an astounding job today of prepping the field once the skies cleared just long enough to get the game in, using a combination of push rollers, big ol’ blow dryers, a clay conditioner named Turface and cool machines called Waterhogs (plus the amazing drainage design of the park).
Below is a video of a Waterhog in action, plus a couple of photos from the field prep:
















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